+ RSS Search Engine Optimisation, SEM, SEO, RSS, SEO Services +

Search Engine Optimisation through RSS - Services for the New High ...

Last Update: Sat Jan 10 05:17:16 2009

+ External-links-that-work + Almost a cliché - but no-one does it right. External linking is the most difficult part of an SEO engagement. Reciprocals are all but ...

+ SEO-by-RSS + The most powerful optimisation method! SEO professionals talk about RSS as a means of reading news or missives within a genre. But we ...

+ Internal-links-within-content + It's easy to provide a menu of pages within our site, and such should be done - but how about a paragraph of introduction for the link ...

+ Size-of-the-web-site + The search engines recognise that in most cases, sites with some size are more likely to give the searcher a good experience. So ...

+ No-reciprocals-please + Reciprocal linking is dead. Not quite true - but good as a general rule. In link building, after requesting links, if they ask you for [...] next link request. Google (particularly, but the others too) are looking for votes from established sites. Reciprocals are synthetic.

+ Get-PageRank + Suprisingly some prominent SEO's say that PageRank should only be viewed as entertainment value. This is disingenuous - they know it's ...

+ Deep-Linking + The search engines are looking for a natural pattern of linking across the web which would include links to your home page and to your ...

+ The-best-kind-of-anchor-text + In acquiring external links, obviously we think about anchor text. But how can we fully exploit the external link? Provide ...

+ Articles + As recently as late 2005 (pre Jagger update) article marketing was rather unknown. It's maturity since savvy webmasters have realised ...

+ Directory-links + Directory's fortunes have gone up and down as far as their importance to SEO is concerned. They are currently on their way back up, ...

+ Mod_Rewrite-through-htaccess + Although search engines now index URL's with database or query parameters, they still give greater weight to static URL's. Lose the ...

+ Outgoing-links + Your outgoing link quality says something about your own quality of site. It's a case of 'who are your friends'? Linking to a dubious ...

+ Subdomains-or-Folders + Webmasters are divided on which is best, a subdomain or a folder. The answer lies in content separation. Whilst search engines prefer ...

+ Google-Sitemaps + This feature from Google, now included within 'Google Webmasters' was released in 2005 as a means of indicating to webmasters what may ...

+ Froogle-and-Google-Base + Google's Froogle is a prime means of free search engine marketing. They offer to list your products and services completely free and ...

+ Using-Statistics + Most host companies provide good web statistics that help us analyse where our traffic is coming from, how much trafic we have, and ...

+ SEO-by-Blog + Blogs are respected by search engines for their continual fresh content and are therefore a medium for reference and links to sites. [...] paragraph context. They should be utilised in two ways, third party blogs for links and your own blog for both traffic and deep links.

+ Trouble-at-DMOZ + Frustrated webmasters who have tried getting sites listed in the free directory DMOZ have found it be somewhat hit and miss. Attempts [...] status may make it worse, and in a young industry, months and years can elapse before any inclusion is experienced, if at all.

+ Future-of-Search + There is a fundamental problem with SERPS. They show the best optimised sites, or pages that have the right anatomy for search [...] external linking, or ones that have some longevity have the enormous privilege of being returned highly for favoured search terms.

+ SEO-by-Forum + Set up a forum associated with your site, have your site links as part of the furniture for each page. Moderate the forum for spam, ...

+ SEO-and-Competitor-Analysis + Reengineering the competition has long been a venerable sport. So why do so few do it? By examining the competition we can determine ...

+ Show-the-Root-Only-Once + Don't spoil a great site by showing the home page more than once through http://mysite.com, http://www.mysite.com and ...

+ Latent-Semantic-Indexing + The introduction of latent semantic indexing has brought a whole new sophistication to the SERPS. The algorithm came about through ...

+ Conserve-Internal-PageRank + Make the most of the web clout Google gives you. Outgoing links can either confer PR weight to the outgoing site or they can restrict ...

+ Title-and-Meta-Tags + Don't overlook obvious and simple SEO measures. Meta tags exist to provide information to bots about the site they are visiting. ...

+ SEO-Fundamentals + The SEO fundamentals are: back links, quality site content, good title tags, no javascript for page content, no frames, no hidden ...

+ Use-Correct-Redirects + If you have to move pages to another domain or another section of the site, do it without losing all the web clout the search engines [...] the result messy from the viewpoint of search engines and incurring a penalty. Use a 301 permanent redirect in the htaccess file.

+ Avoid-All-Duplicate-Content + If the same content on your site is produced elsewhere on the web, you'll be on a course of competition where even if you are the ...

+ Age-of-Domain + One of the more difficult techniques for good search engine positioning is simply patience. See this useful SEO tool that shows the [...] - and note that in any competitive search, the age of domain is a factor. This demonstrates the need for patience to see results.

+ The-Web-2-Promise + Web 2.0 is heralded as the new web paradigm - is it for real? Is it really going to make my bed in the morning, make coffee, park my ...

+ Link-Baiting + Given the difficulty of obtaining links from other sites (backlinks), the whole issue of how to best accomplish this is ferociously ...

+ IE7-Search-Steal + By herding people towards the new search utility in the IE7 browser, Microsoft skews the search results from Google to show [...] the USA, but far from the same results for Google.co.uk, Google.ca. or other locality. It’s deliberate. The solution isn’t easy.