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+ ReachCustomersOnline.com +

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Last Update: Sat Sep 30 07:22:10 2006

+ The End of the Internet as We Know It? +

"Telecommunications companies like Verizon and AT&T want to build high-speed networks to provide video and Internet services in [...] its site loads much faster than an independent bookstore's site. The end result could be a two-tiered Internet, where your success doe

+ Principles and Elements of Web Design +

"So far we have looked at the fundamentals of design in a rather abstract way, discussing and illustrating the concepts using [...] who want a quick overview of issues related to interface design. The articles include lots of illustrations and reads quickly.

+ Create Thumbnail Sales Portraits of Your Customer Personas +

"Around here, we rarely worry about whether a client's business is B2B or B2C or any flavor in between. Because any "sale" takes [...] on the various dimensions of your sale's complexity."

An interesting methodology for persuasive design, explained by FutureNow .

+ Search Marketing: First Search Results Page or Bust! +

"According to iProspect's "Search Engine User Behavior Study," search marketers should strive to get their natural results as [...] is a short summary from a research white paper, Search Engine User Behavior Study (PDF) (17pages) from an SEO vendor, iProspect .

+ Usability Testing Best Practices: An Interview with Rolf Molich +

"You may have never heard of Rolf Molich. Yet, if you’ve done any usability testing, design evaluations, or heuristic inspections, [...] a wonderful explanation of the CUE project, CUE: A Usability Bake-Off . You also might want to visit the CUE website for details.

+ Email Marketing Summit 2006 Wrap-Up Report +

"After three years of non-stop "search marketing rocks" focus, seems like the marketing world is taking a second look at its old [...]

You could call it Email 2.0."

Excellent and diverse insights from a MarketingSherpa wrapup of their recent email summit.

+ Do You Know How to Find the Marketing "Ex-Spot"? +

"What's the right time or context to unleash word of mouth or, better yet, consumer-generated media (CGM)? More important, what [...] their marketing project.

From ClickZ . This is a must-read, a wonderful antidote to all the hype about word of mouth marketing.

+ Online Payment Direct to Your QuickBooks Software +

QuickBooks, probably the leader in software smaller businesses use to manage their books, now offers online payment processing [...] online payment processor to consider along with your merchant bank and online services like WorldPay and 2Checkout , among others.

+ Ten Tips for Donating a Computer +

"As more companies, organizations, and individuals find reasons to upgrade their computers, the problem of how to safely discard [...] wound up in landfills, a missed opportunity to provide refurbished computers to schools and others who cannot afford new computers.

+ Where Do US Women Go Online? +

"Women's choices in buying and planning for the family, as well as pursuing their own interests, have a major impact online. [...] Department Stores, Overstock.com, Target and Wal-Mart."

From eMarketer . Note that their content is free only a short while.

+ 694 Million People Currently Use the Internet +

"comScore Networks today announced the launch of comScore World Metrix, the first true estimate of global online audience size and [...] to aid the world’s largest marketers in understanding how the world uses the Internet."

A press release from comScore .

+ Mapping the E-Mail Deliverability Chain +

"Years ago, the e-mail delivery chain had just a few links. You loaded your e-mail and hit "send." After a couple handoffs, the [...] help it along."

Fascinating quick article from ClickZ that describes the many, many ways your email marketing can be blocked.

+ Email Open and Clickthrough Data by Industry +

I found two interesting bits of research that shows email newsletter open and clickthrough data by industry. MailerMailer (PDF), [...] free. Omniture requires you to provide your contact information. Both sets of data should be useful to compare your results.

+ Top 10 Best Practices for Publishing an Email Newsletter +

"I've been publishing Web Digest For Marketers since April 1995. It was the first email newsletter to cover Internet Marketing. An [...] on what to pay attention to when publishing your email newsletter, and what to stay away from."

From Web Digest for Marketers .

+ Search Engine Optimization: Beyond Keywords +

"The words people type into a search box are not always the words they like to read when they click on the search result. Here's [...] about something that should be obvious but often is not considered in the flood of articles about how to optimize web pages.

+ Googling the Truth +

"What does the truth look like? Google, the company last week confirmed as the biggest media firm on the planet, rather hopes that [...] on the internet, you receive not only exactly the information you want, but also information that is true."

From the Guardian .

+ Viral Advertising Showcase: Top 12 Campaigns & Results Data +

"Here are the top 12 winners in our Showcase for your delight, awe, and hopefully inspiration. Click on each one's link to view [...] from MarketingSherpa . Free access until April 23, 2005.
URLs:

http://www.marketingsherpa.com/sample.cfm?contentID=2964

+ Web Analytics Conference Wrap-Up Report: 12 Action Items for Marketers +

"According to MarketingSherpa data, only 28.7% of online marketers have Web analytics data at their fingertips and refer to it [...] is free until April 8, 2005 and only a few bucks after that.
URLs:

http://www.marketingsherpa.com/sample.cfm?contentID=2949

+ Firefox Web Browser Add-on Lets Surfers Remove Ads, But is it Safe? +

"Rip, mix--get burned?

That's one cautionary note making the rounds along with a popular new extension for Firefox that lets [...] its okay for Firefox users (of which I am one).
URLs:

http://news.com.com/2102-1032_3-5631009.html?tag=st.util.print

+ The Future of the 30-Second Advertising Spot +

"Devotees of Home & Garden Television, sitting in the comfort of their living rooms on the 33rd floor of a Manhattan high-rise, [...] the New York Times (free registration required).
URLs:

http://www.nytimes.com/2005/03/27/business/yourmoney/27dvr.html

+ Amazon Knows Who You Are +

"Many companies have systems for tracking customer habits, but Amazon has collected info longer and used it more proactively. It [...] out, of course, and stop using their site). From Wired News .
URLs:

http://www.wired.com/news/ebiz/0,1272,67034,00.html

+ Who Else is Reading Your E-Mail? +

"Last year, I transferred money from an online brokerage account to a large nationwide investment management firm. The investment [...] Almaden Times Weekly , a newspaper in Silicon Valley (California).
URLs:

http://www.almadentimes.com/032405/comp_col.htm

+ Dangling Broadband From the Phone Stick +

"Mr. Martikovic, 30, a junior architect who relies on a cellphone for his normal calling, says he never uses the desk phone - but [...] voicemail can't timestamp voicemail messages, even in 2005.
URLs:

http://www.nytimes.com/2005/03/19/technology/19phone.html

+ Agence France Presse Sues Google Over News Site +

"Agence France Presse has sued Google, alleging the Web search leader includes AFP's photos, news headlines and stories on its news [...] to the AFP site…
URLs:

http://news.com.com/Agence+France+Presse+sues+Google+over+news+site/2100-1030_3-5626341.html

+ Euro Software Patents Pending +

"Harmonizing patent law across the European Union is seen as an important step toward lowering the barriers to internal trade. In [...] co-operative efforts like open source software development.
URLs:

http://www.wired.com/news/politics/0,1283,66938,00.html

+ Selling Serious Art On the Internet +

"She has just signed with one of the Southeast's major art galleries. He just finished an $8,000 month on the Internet.

Artists [...] showroom."

Good piece from CNN .
URLs:

http://www.cnn.com/2005/TECH/internet/03/18/artists.online/index.html

+ How HTML Code Affects E-Mail Deliverability +

"A common e-mail marketing misconception is e-mail is filtered because it contains words such as "free" in the subject line or [...]


http://www.reachcustomersonline.com/index.php/article_detail/how_to_code_html_email_newsletters/

+ Many Delete Cookies, Invalidate Ad Measurements +

"Confirming seeming odd data coming from companies relying on cookie tracking, a new Jupiter Research study showed that two out of [...] MarketingVOX .
URLs:

http://www.marketingvox.com/archives/2005/03/14/many_delete_cookies_invalidate_ad_measurements/

+ Yahoo Expands into Google AdSense Territory +

"Yahoo is poised to launch an ad network for small Web publishers styled on a similar offering from Google, sources familiar with [...] article from CNET
URLs:

http://news.com.com/Yahoo+seeks+to+expand+in+Google+territory/2100-1024_3-5609792.html

+ 25 Marketing Tools Tracker +

Martha Retallick has published for sale an excellent Excel spreadsheet for tracking marketing expenses a number of different [...] stop place to track their marketing activities and costs.
URLs:

http://www.passionatepostcarder.com/25_marketing_tools.html


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