+ Seth's Blog +

Seth Godin's riffs on marketing, respect, and the ways ideas ...

Last Update: Wed Jan 24 14:53:12 2007

+ Notable + I got a note from a friend about a co-worker that brilliantly summed up the chasm facing marketers today:I believe she is good at the ...

+ The Long Tail Inside + Jake points us to The Long Tail: Long Tail PR: how to do publicity without a press release (or the press). At the same time, Frank ...

+ Creativity + 99% of the time, in my experience, the hard part about creativity isn't coming up with something no one has ever thought of ...

+ High resolution mistakes + The other day, I burned 602.4 calories during my workout. Of course, I didn't really. That's just what the display said. No ...

+ Who wants a prize like that? + MJ Rose points us to 150thrillers.com. The deal is straightforward. Sign up for the newsletter of the International Thriller Writers ...

+ Does it matter who the messenger is? + There's a very public PR campaign (full page ads in today's New York Times, billboards in Times Square) attacking PETA. Click ...

+ My Karma ran over your Dogma + Once again, the web is the great equalizer. Phil runs Floodle.net. He buys information on eBay and then posts it for free on his ...

+ Web4 + The web changed my life. I can't live without wikipedia or Google. But ultimately, I'm disappointed. Almost every day, the web ...

+ Out of the corner of your eye + Juxtaposition matters. And so does surprise. Most marketing is intentional. In this ad I will advertise this product. So is most ...

+ Preparation + Swedish maxim: There is no bad weather, just bad ...

+ How to be Cory Doctorow + Everybody wants to be the cofounder of Boingboing. At least everyone I know. You write something and boom, millions of people hear it ...

+ The Cycle of Choice + Most markets are busted open by one successful leader. Burton in snowboards, Henry Ford in cars, the iPod in mp3 players. It sure ...

+ The law school for underachievers + ...who have a proBlem with CapiTalization but are sticklers for the truth. Why settle for being the best when you can be sixteenth? ...

+ Online Activism + Part 1: Micah sends us to this report, just out a few moments ago: Pew: 14 Million Online Political Activists in U.S. Today | Personal ...

+ Adults are the new kids + Three experiences this morning: Grocery store. (apparently) Single adult buying: Sprite, oreos, white bread, Jif, Welch's, Fritos. ...